A shared vision
A world where every young person is empowered with tools and information to promote positive mental well-being.
Photo credit: Jacob Lund
Together with UNICEF, we aim to promote mental well-being among young people worldwide.
Positive mental well-being allows young people to build their futures and reach their full potential. It provides them with the capacity to think, feel and learn.
This three-year partnership will equip 400,000 adolescents and 150,000 caregivers in seven countries with information, skills and strategies on how to care for their own and each other's mental well-being. It will also support a global communication campaign that aims to reach 30 million people and promote positive conversations and connections that increase awareness, knowledge and action around mental well-being.
What's on your mind?
As part of our partnership, we are proud to support UNICEF’s global #OnMyMind advocacy campaign to help encourage conversation about mental health. Together, we will help young people, their friends, families, and communities learn about mental health, start conversations that build connection and call on governments to urgently increase investment in critical services.
Together, we can break the stigma around mental health. It starts with one moment, one conversation, one question: What’s on your mind?